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As one of Britain’s best-loved family lifestyle brands, Joules delights in making clothing, accessories and homeware more exciting by turning the ordinary into the extraordinary. By keeping the British countryside at the heart of everything they do, Joules continually creates colourful new classics with a fresh twist that capture the imagination from shire to shore. Shop accessories including handbags, purses, jewellery, scarves, socks and sunglasses that are British to the core, or browse the Picnic Collection featuring picnic baskets and hampers.

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