Emerging from the catwalk, Versace Jeans Couture brings a curated approach to street style. Created by Gianni and Donatella Versace in the late ‘80s, Versace Jeans Couture is a label that goes through constant reinvention, sitting at the very forefront of contemporary fashion. This innovation contributed to the name of the brand – Versace Jeans Couture. Today, the brand is the meeting point between high-fashion detail and contemporary urban context. Jeans are designed incorporating innovative principals of couture through material, construction and detail. With origins in denim, the offering now spans men’s and women’s ready-to-wear, shoes, bags and accessories. Carefully curated with unmistakable statement style, Versace Jeans Couture was created as a line that celebrates youth culture.