With numerous destinations for baby essentials, travel solutions and kids fashion, it helps to have some insider knowledge on the brands that you and your little ones will love.
Want to make getting ready a little more enjoyable? It all starts with a wardrobe full of pieces that they love to wear and we are here to help you find those gems. Below our buyer, Melanie Cassell has picked out hero kidswear brands that you will return to time and time again. These are aimed at a variety of ages but if you're looking for a grown-up edge, brands like Tweeny Girl, Hundred Pieces, Prince Peter, [Juicy Couture](https://www.fenwick.co.uk/brands/juicy-couture-kids) and [Vintage Havana](https://www.fenwick.co.uk/brands/vintage-havana) follow the trends while considering kids styling. Many of the collections have been inspired by music and film featuring cool prints and designs. In addition, Melanie has also selected a couple of brands that offer travel solutions for kids of all ages.
###### **Stella McCartney** Not only is this a sustainable and ethical brand, but we also love the bright colours and prints that would appeal to children and adults alike. **Top pick:** Lollies Jogger, £70
Shop Stella McCartney kids
###### **Bobo Choses** We love this Spanish brand for its commitment to organic and recycled materials used within its fun and bright designs. The collection can be mixed and matched so children can have the freedom to create their own signature looks. **Top pick:** Strawberry Print Dress, £55
Shop Bobo Choses
###### **Jem + Bea** The brand has become a go-to for contemporary stylish accessories that every parent will love. From changing bags to fashionable clutch bags, who says nappy changing can't be stylish. **Top pick:** Eco Backpack, £39
Shop Jem + Bea
###### **Doona** This is a travel must-have for all new parents. Doona offers a variety of functional products, from car seats to strollers. Available in Bentalls Kingston and Fenwick Newcastle. _Shop via our [Concierge Service](https://www.fenwick.co.uk/services/service/?cid=bc86fb5f-62dd-42fd-bb14-ac2c6bff6160)_
###### **1+ in the family** This is a contemporary baby brand offering understated designs that can be mixed and matched endlessly. Special attention is paid to the softness of fabrics and a beautiful neutral colour palette. _Shop via [Concierge Service](https://www.fenwick.co.uk/services/service/?cid=bc86fb5f-62dd-42fd-bb14-ac2c6bff6160)_
###### **SPROET & SPROUT** We love the fun prints, motifs and colours across baby and kids. The brand is eco friendly too.
###### **Bardot Junior** The pieces are designed to transcend trends and are ideal for any special occasion such as birthdays and weddings.
###### **Liewood** Sustainable and ethically produced, this Scandinavian brand offers nursery essentials, toys and fashion. The collection has expanded into clothing and swimwear for SS22 with a modern approach to design. **Top pick:** Dante Rainbow Beach Set Rainbow, £36
Shop Liewood
Shop our full kidswear edit [here](https://www.fenwick.co.uk/kids/new-in).