11 brands on how to achieve A Beautiful Balance

A Beautiful Balance draws inspiration from opposites, bringing them together in a way that feels beautifully balanced.

Mix grandiose with grimy, pious with punk, classic with vanguard, masculine with feminine, sheer with structure and wild with restrained to present a truly unique on style.

“This season we have taken inspiration from opposites; mixing and layering in a counterintuitive way to create a perfectly imperfect balance,” says Fenwick Head of Luxury Holly.

Finding balance extends beyond your wardrobe. How do we manage the demands of modern life? When we feel out of balance, what can we do?

Below, we have asked brand founders and designers to share their take on A Beautiful Balance.

Anine Bing

Based in Los Angeles, Anine Bing started her brand in 2012 and since then captured the wardrobes of those drawn to her use of Scandinavian simplicity and American energy. Her global fashion house has become a go-to for elevated everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style.

What does A Beautiful Balance mean to you?

For me, it's about finding the perfect balance between my family, self-care, and work. It involves enjoying quality moments with my loved ones, prioritizing self-care, whether it's having a spa day or spending time in the studio working on making music to fuel my creativity. It's also about ensuring that my work is a reflection of my passion and values.

What do you do when you feel out of balance?

I've noticed that something that really helps me when I feel out of balance is being outside. Whether it's sitting on my balcony watching the sunset, going for an evening walk around the neighbourhood, or taking a stroll with my family down to the beach to watch the waves, the connection with nature is peaceful. Additionally, I also turn to my song writing when out of balance. I'll write a song about whatever I am going through, and I instantly feel lighter.

Eileen Fisher

Elegantly minimalist and timeless, go back to basics with Eileen Fisher. Known for an understated collection of separates defined by clean lines and simple silhouettes for a modern aesthetic.

What does A Beautiful Balance mean to you?

With the clothes, when the design elements of fabric, colour, texture and proportion are in harmony, there’s a beauty and rightness about it. It’s similar with me — when I’m in balance and things are right, I feel a flow and I’m at ease.

What do you do when you feel out of balance?

I pause, breathe, meditate, do yoga, dance, get into my body.

Stine Goya

One of the most beloved brands amongst the Scandi set and beyond, Stine is a master of fascinating colour use and an eye-catching approach to print.

What does A Beautiful Balance mean to you?

I don't believe in being in a constant beautiful balance, but more in taking and appreciating those special moments where you feel true equilibrium. It’s the ability to align your inner dreams with outer expectations and focus on celebrating the positive things in your life, no matter how big or small they may be.

What do you do when you feel out of balance?

Something as simple as taking a nap helps me. It’s all about taking that time for yourself, that’s what helps me reset. It’s nothing crazy but it’s what works for me

Lucy Macnamara, Aspiga

Founded by Lucy Macnamara, Aspiga creates ethical and sustainable pieces with comfort in mind.

What does A Beautiful Balance mean to you?

For me beautiful balance is all about all aspects of my life working together in harmony, so prioritising my health and fitness, my relationships with family and friends and growing Aspiga.

What do you do when you feel out of balance?

I normally try to get outside and go for a long dog walk or run in the morning. At night I’ll have a long hot bath with oils in it. Exercise always makes me feel better.

Holzweiler

Founded in 2012 by siblings Susanne and Andreas Holzweiler, the Norwegian fashion house offers effortless functionality with a dose of contemporary cool that has captured the social media feeds of the fashion savvy who are drawn to their playful aesthetic. Below Susanne says:

What does A Beautiful Balance mean to you?

I am all about balance, and the days where I’m really nailing it to me are ‘beautiful balance’. I perform at the top of my game: I meditate in the morning, have breakfast with my family, have an inspiring flow at work and also get in some kind of exercise (throughout the week I do a mix of Ashtanga yoga, running and strength training). Finally, I end the day with dinner with my family, when I can spend quality time with my kids and the love of my life.

What do you do when you feel out of balance?

Whenever I feel out of balance, I like to journal to get whatever is creating the imbalance out of my system. I then write down everything I’m grateful for which helps change my state of mind. Alternatively, I go for a walk or run. For me, movement is an amazing tool for altering my state of mind.

Hunza G

Instantly recognisable for its one-size-fits-all seersucker design in various silhouettes and colourways. Hunza G journey began back in 1984 when it was known as Hunza. Overseen by Peter Meadows who created its signature, unique crinkle-stretch fabrication and high-cut leggy cut. In 2015, Hunza added the G when Georgiana Huddart relaunched the brand and became creative director after having an obsession with the fabrics throughout her 20s.

What does A Beautiful Balance mean to you?

It means moving at a pace which allows you to enjoy and recognize all the good things and appreciate them – sometimes I am so busy I forget that all the things that are happening work wise, family wise etc. are really wonderful and that I am super lucky.

What do you do when you feel out of balance?

Pilates and reading. It doesn’t have to be The Power of Now – it can be something light or easy or fun. Just not on a screen and taking time to digest actual words on a page – I find it really meditative and it’s the closest I get to actual meditation. I always know I am super stressed or unhappy when I can’t read.

Tajinder Banwait MBE, Founder & Managing Director of Urban Apothecary London

Urban Apothecary blends traditional ingredients in unconventional ways, transforming the perfumes of flowers, fruits, resins and woods into exciting and alluring home fragrances. Founded by Tajinder Banwait MBE at her kitchen table, the brand’s library extends to candles and reed diffusers that will transform your home, space and emotion.

What does A Beautiful Balance mean to you?

I always think about balance when I’m creating. My collection is engineered to look minimalist, but every product, made with traditional techniques and a bespoke scent, is surprisingly complex. It’s the equivalent of a swan gliding down the river, you only see the calm above the water, not the activity underneath. I love the challenge of combining these two things to make a perfect whole. That’s a beautiful balance.

Urban Apothecary London is growing fast and I frequently juggle business and family. I learnt early on that you don’t have to keep the two separate, that it’s possible to bring them together in a balanced, productive and fun way.

What do you do when you feel out of balance?

I find lighting a candle is a great way to rebalance quickly. Watching a tiny flickering flame and having a scent influence your mood is like a mini time-out or taking a deep breath. If I feel like my mind is racing, I take a candle break. It's not just for the end of the day either, try it at any time you need to press pause.

Ormonde Jayne

Ormonde Jayne is a London-based niche perfume house founded by Linda Pilkington in 2000. Employing the “quality of English craftsmanship, the art of French perfumery and the sensuality and natural harmony of the Orient”, the brand creates luxuriously unique fragrances.

What does A Beautiful Balance mean to you?

When I am feeling overwhelmed, I like to pause for a moment and decide to embrace and enjoy what I am doing. If it’s something for my children – I remind myself what a privilege it is to have children and that I’m lucky, and tell myself it’s not stressful. I try to see it as a beautiful moment as opposed to a stressful moment.

What do you do when you feel out of balance?

When aspects of life don’t go according to plan, you can feel out of control - I like to take a step back and give myself 5 -15 minutes with a cup of tea doing absolutely nothing – and then I’m ready to jump back in. My mornings are very frantic and time pressured, so when I arrive at work, I like to sit in my electric Mini, turn off the phone and the radio and sit in the car for 10 minutes before I go into work. I always have a flask of tea with me and these 10 minutes puts me right back in to contention.

A couple of years ago, I realised I didn’t actually have a balanced lifestyle and that there was no time for myself. To remedy that, I committed to starting work 90 minutes earlier each day and also to leave the boutique at least 3 times a week by 3.30pm latest. A timer on my phone rings and then I go off for a swim and sauna; it’s given me a far more balanced lifestyle. After that, I’m ready to go home an embrace the children with their homework and dinner time -and they see a very happy mother.

West Barn Co

Founded by mother and daughter Donna and Kim in Durham, the duo has revolutionised the brow game with premium care products that are loved by professionals and beyond.

Kim:

What does A Beautiful Balance mean to you?

To me, beautiful balance means challenging yourself and focusing on your wellness at the same time.

What do you do when you feel out of balance?

Recently I am loving a long walk around nature, exercise and spending time with friends always helps my mind.

Donna:

What does A Beautiful Balance mean to you?

For me, beautiful balance is the art of pushing boundaries while prioritizing self-care.

What do you do when you feel out of balance?

Whenever I feel out of balance I need to take some time to myself and recently by doing something l love like cooking.

Amanda Caroline

Amanda Caroline is a luxury Beauty brand founded by Amanda Caroline Cronin. Developing new and cutting-edge formulations with high levels of efficacy, they target multiple skin concerns, promote inner confidence and encourage a happy healthy glow inside and out.

What does A Beautiful Balance mean to you?

Balance is so vital. Work-life balance, balance of the heart and mind, balance in purpose and perspective. At Amanda Caroline we talk about balancing the skin. Not too little, not too much. Finding peace and perfection in balance. A beautiful balance is a feeling, it is joy!

What do you do when you feel out of balance?

I like to tap into my body and how it functions, the physiology, breathing techniques, movement and flow. To restore and rebalance, leaning into my faith, my friendship circle, my family. Lean into gratitude and surrender.

Print Sisters

Print Sisters Archive, founded in 2020 by the creative sister duo, Alexia and Claudia, is a small, independent, female-led company. The pair curate an extensive collection of rare artworks, historical prints, and timeless textile patterns.

What does A Beautiful Balance mean to you?

At the core of our creative process lies a quest for balance and beauty through patterns, deeply influenced by timeless natural elements. By seamlessly integrating vintage craftsmanship with contemporary techniques, we craft designs that resonate with harmony. Our archive is a treasure trove of nature-inspired patterns, playfully capturing the hues and rhythms of the world around us. Our mission is to breathe new life into these creations, transforming them into printed products that infuse our spaces with serenity and wellness.

What do you do when you feel out of balance?

When seeking balance, solace is found in self-reflection, movement, and creativity. Nature serves as our inspiration, with visits to Columbia Road flower market or Hackney Marshes in East London to observe wildlife and boat life gliding along canals. Catching glimpses of light on water and exploring communal gardens with roses and wild berries under the canopy of weeping willow trees bring a sense of peace and renewal. From this reset, we’re ready to create again, with audiobooks and classical music providing grounding backgrounds.

Georgie Morley, Amuse Le Bouche

Amuse La Bouche is a design studio that specialises in creating distinctive artisan textiles, handblown glassware, and statement ceramics. Founded by Georgie Morley, design inspiration stems from travels across India with a focus on bold hues and patterns, the products are designed to breathe life into the home.

What does A Beautiful Balance mean to you?

Balance means to me finding peace and contentment in the simple joys of life. It’s about cherishing moments spent by the sea, dog walks and eating simple yet delicious food.

What do you do when you feel out of balance?

When I feel out of balance, I turn to activities that nourish my soul and bring me back to centre. I love cooking wholesome meals and baking chocolate cakes! I try and consciously step back from whatever is causing the imbalance and take a break.