Step into the New Year with a fresh perspective and lean into gentle optimism, as we unveil a Bright New View on fashion, beauty and home, with our new campaign; Bright New View.

We are not about setting unrealistic goals or adding more to your plate. Rather than a radical reinvention, Bright New View is rooted in reality and we are celebrating this state of being with a kind of gentle optimism, one that doesn’t require an overhaul, but gives space to all things joyful. Through our carefully curated product edits and experiences, we want to be your warm glow amidst the gloom.

From our point of view, the New Year is a good time to take stock, let go of what’s no longer serving us and make space for new opportunities and directions. It is a time for everybody to set their intentions, gently and kindly shift their mindset and welcome moments of optimism.

Perhaps it's a shift that can start with your style identity. Trying a look you've loved but haven't been brave enough to test out and discovering how joyful brands can lift your wardrobe and your mood.

It can be a time to focus on healing your skin instead of covering it up. Experimenting with the latest beauty products and learning to prioritise ‘me-time’ with instant pick-me-ups.

Spending extra hours indoors allows us time to reflect on our homes with fresh eyes and plan for spaces in need of a lift, with colourful accessories and furnishings.

From our point of view, living your best life comes from daily pleasures, small treats and the warmest of welcomes that you can only find at Fenwick.

Here is how you can assert your POV on fashion.

Winter months might feel like the time to hunker down and wrap yourself away in layers. We say, keep the layers and use this time to foster new ideas for your wardrobe and plan for your home and beyond. Fashion is a form of self-expression. How will you share your point of view on style?

“Fenwick moves forward into January with fresh ideas as we look ahead with hope and renewed excitement for the unfolding season. The mood of gentle optimism is represented across an edit of brands like Nanushka and Victoria Beckham, offering a fresh direction in contemporary tailoring, plus brands such as Theory offer key wardrobe essentials for longevity” says Womenswear Buying Manager, Sue.

“For mood-changing and uplifting pieces, new occasion brands L’IDÉE and Hervé Léger offer partywear in joyous bodycon or flowing silhouettes, and Costarellos promises to make heads turn with showstoppers covered in rainbow colour sequins. If you are looking to enter the New Year with investment pieces, look to The Vampire's Wife to add a touch of timeless luxury to your wardrobe."

Whether you create a fluid wardrobe across our menswear and womenswear edits, brighten your style with pops of accessories or refresh your neutrals, take a bright new perspective on fashion. A contemporary sense of dressing told from your point of view.

"The Colour palette for accessories for 2024 is more harmonious and evenly distributed across the colour spectrum, allowing you to mix colours and easily accessorise your outfit. Lime is a key bright for the season at Fenwick to stimulate and energise you in 2024," says Accessories Buying Manager, Victoria.

“As we enter a new year full of optimism, our wardrobe plays an important part in this” says Menswear Buying Manager, Mithun.

“The new Marni collection will lift your mood with interesting colours and textures, whilst the new Graphic tees will immediately update your wardrobe. If you still crave familiarity in the form of wardrobe investment pieces, then reach out to that Barbour coat or Portuguese Flannel shirt to make you feel whole again.”

Menswear Buyer, Oliver adds, "The New Year is for new intentions. A crisp white poplin is a fabric we are most familiar with through dress and formal shirting. It exudes confidence in the wearer, while subtly commanding respect from the audience. Less conventional executions can include motifs and embellishments that allow the wearer to add optimistic layers of expression and personality to the timeless garment, seen here in this MM6 style. The sharpness of the poplin weave balances beautifully with textured wools to lean closer to nature and more mindful textile constructions."