LMND has become synonymous with thoughtfully curated wardrobe essentials at an accessible price point. Made from 100% cotton, each piece is versatile or evokes the sense of easy dressing associated with a Bondi Beach lifestyle.

Launched by Australian-Colombian designer, Ana Escobar takes inspiration from heritage and blends with a modern desire for well-made staples.

“Our goal is to infuse brightness and joy into your day through basics in vibrant colours,” she says.

Infused with my deep-rooted passion for colour, inclusivity, and simplicity, LMND's iconic button-up shirt-and-short sets embody the effortless Style and optimism that emanate from well-crafted wardrobe staples.

“I love the co-ords in the classic silhouette,” says Fenwick Buying Manager, Lucy. “It's great to mix and match over your favourite swimwear or pair with your go-to jeans all year round.”

Below, she takes us through her inspiration and why LMND firmly needs to be on your holiday packing list.

How has your background helped shape the brand?

My Colombian Australian background has truly given me a passion for colour—it's definitely in my DNA—and a profound appreciation for well-crafted basics. Amid life's business and complexities, at LMND, we aim to make everyday styling effortlessly chic, functional, and comfortable.

How has LMND evolved in the last year?

We remain in touch with our customers, both in-store and across the globe. Our commitment extends beyond perfecting our iconic shirt as a wardrobe staple; we consistently elevate its quality and fit. Evolving from a shirt in our customers' wardrobes, we now offer a diverse range, including soft pants, dresses, and accessories.

Witnessing the global out-take of our vacation-inspired wardrobe is very gratifying, transcending geographical and lifestyle boundaries. At LMND, customer obsession fuels our adaptability, as we listen to shape our brand in response to the evolving desires of our fashion-forward community.

What styles are you excited for Fenwick customers to discover?

Our Chiara Shirt, available in our vibrant New Coral and Neon Lilac hues, stands out as an exceptional addition to anyone's wardrobe. I'm thrilled to witness how customers can artfully mix and match our shirts and shorts, allowing them to curate their own distinctive and chic vacation-inspired looks. The versatility and playfulness of these pieces embody the essence of LMND's fashion philosophy, inviting customers to embrace creativity in their styling choices.

Talk us through the fabrication and production process.

At LMND, all our garments are meticulously crafted from 100% cotton and designed in Australia. Our creative journey begins with colour, which serves as our primary design element. Drawing inspiration from the hues of the season, we ensure that each piece is uniquely dyed to match our seasonal vision.

What sets us apart is our commitment to quality craftsmanship — every garment undergoes a meticulous hand-dyeing process. This hands-on approach ensures a rich depth in tonality and colour, allowing our vibrant palette to truly come to life. We take pride in the authenticity and brightness of our colours, creating garments that resonate with the spirit of LMND.

Where is your dream winter getaway?

Winter is a truly special season; witnessing seasonal changes wherever you go is simply magical. Colombia and, to a certain extent, Australia don't experience very severe changes in season due to the lack of snow. Therefore, for winter getaways, I always gravitate towards places with snow.

The new year brings a sense of optimism, what are you feeling optimistic about?

For me, optimism is a constant and positive companion in life. I truly believe in the abundance of things to be grateful for, often found in the simplicity that tends to go unnoticed. This philosophy resonates deeply with LMND, where we are dedicated to transforming the ordinary into the extraordinary.

As we embark on this new chapter, I eagerly anticipate enjoying moments with family and continuing to see our customers in vibrant hues that radiate happiness. It's these simple yet powerful joys that shape our commitment to making the basics truly exceptional at LMND.