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Hey, Hi, Hello,
If you’re thinking 'that doesn’t sound very Fenwick’, take note. In 2023, we’re going through an evolution. And we want to shout about it. We are Quiet No More.
There’s been a lot about quiet luxury in fashion recently - about clothing that whispers, never shouts too loud. Our Quiet No More campaign, introduced in September, goes against the grain. Instead, it turns up the volume. For us this Autumn, is all about speaking up, making a statement and putting Fenwick where it should be - in your group chat, on billboards and, crucially, top of your list for style.
Quiet No More introduces a Fenwick you might not be acquainted with, but we’d love to introduce you to. You could start by looking at our first-ever nationwide billboard campaign. Shot by rising stars Estevez + Belloso and Ana Paganini, photographers more accustomed to working with experimental magazines and galleries than 140-odd year-old department stores. Being tasteful is great but we can make big statements, be bold, and fun too. We celebrate all takes on style. Just look at the women we feature. You'll see our campaign in cities everywhere from Birmingham and London to Edinburgh and Bristol this month.
While all of this might - at first glance - seem like a bit of an overhaul, this kind of thinking is part of Fenwick’s DNA. We’ve always been about disrupting the norm to create something special. In fact, you could see Quiet No More as a sign we have found ourselves again - and also how, when you blow off the dust, old stuff can often spark new ideas.
We might have become a well-kept secret recently but - just like our founder John James all those years ago - we want everyone to find their style at Fenwick.
From 18 September, you’ll be able to visit a pop-up across our stores and buy limited-edition Quiet No More T-shirts featuring a number of bold statements including ‘Unquiet Luxury’ and ‘Wear Something with Volume’. Offering an oversized fit, we added our own twist on a classic staple and each purchase will come with a Quiet No More tote bag. See it as a cult find you’ll be spotting everywhere.
Anything old can be made new again and your style journey starts when you choose to live out loud. For next in fashion, Fenwick will be the ultimate runway-to-wardrobe destination. Up your style credentials with Lovebirds, Ganni, Ed Hardy and Cannari Concept on our womenswear floor while Saul Nash, Needles and Carhartt create for the modern man.
At Fenwick, we were quiet for a long time. Now it’s going to be tricky to shut us up. Welcome to the next chapter of Fenwick. Britain’s Family of style pioneers since 1882.
