The ultimate lingerie shopping guide

Ready to enhance your lingerie drawer? You’ve come to the right place.

Every great outfit starts with beautiful lingerie. Not only does the perfect fit impact how your outfit falls, but it gives the ultimate confidence boost.

Whether it’s a feel-good set from Calvin Klein, body support from Spanx, or a fine lace number from Skarlett Blue or Coco de Mer, our expert team has curated an edit of the best brands for every occasion, style and body shape.

“We offer a broad range of shapes and compression to target different areas of your body to make you feel confident in your outfit,” explains Buyer, Ellen.

“If you’re gifting yourself or that special someone, you can’t go wrong with Coco de Mer, Bluebella and Chantelle.”

How do I choose the right lingerie?

Lucky for us, the lingerie world offers a multitude of shapes, finishes and support.

Start by looking through your drawer to narrow down silhouettes and finishes you love wearing. Do you have all the basics such as the T-shirt bra, and a strapless option?

Then consider your wardrobe, what are you consistently reaching for and what lingerie works best. Once you have narrowed it down, you'll be able to see what might be missing. Perhaps you want to add more colour, prints or allure. With that all in mind, navigating the lingerie department or online will feel less overwhelming.

What about the fit?

Whether you prefer to shop in person or online, a visit to our lingerie department is a must. Our expert team have years of experience in measuring so you can feel reassured that the size you're buying is perfect for you.

"Apart from our Personal Shopping and Concierge, we provide expert fitting service within lingerie departments – the team has in-depth product knowledge of all different product types of shapewear we offer to suit your needs," explains Sales Manager, Louise.

"We do have numerous customers who have been through breast surgery and require advice on what they can wear."

Our freshly upgraded fitting rooms feel like elegant parlous, providing comfort and privacy.

What are the best lingerie brands?

Coco de Mer

Blending sensuality with ease of wear, Coco de Mer understands fine lace and how it should feel on the body. Celebrating female empowerment, the London-based brand is for those who want to inject some allure into their lingerie drawer.

Chantelle

Comfort and elegance are at the core of this French brand that has been crafting lingerie since 1876 – they clearly know what they’re doing. Ideal for those looking for basics with a twist, Chantelle pieces provide support and coverage that sculpts the body.

Bluebella

Where fashion and self-expression meet, Bluebella has been boosting the confidence of the women who wear its romantic, and at times risqué, designs since 2005. The brainchild of Emily Bendell, it was founded with a vision to deliver luxurious lingerie, underwear, and nightwear to spirited, fashion-forward women.

Spanx

You will be hard-pressed to find anyone who hasn’t heard of Spanx. The trusty go-to shapewear brand for ultimate support, discover a wide range of solutions, from corsets to nursing bras. In the business of making you feel amazing in any outfit and occasion since 1998, Spanx is the secret to slick silhouettes.

Calvin Klein

The power of Calvin’s within the lingerie space is undeniable. The minimalist aesthetic has been modelled by some of the biggest A-listers (we’ll let you choose your favourite). Explore a range of lingerie, accessories and loungewear.

Sloggi

For a seamless fit that feels like second skin, it can only be Sloggi. Weightless but supportive, the branduses breathable microfibre fabrics that regulate temperature to keep you feeling comfortable throughout the day.

Skarlett Blue

Skarlett Blue was built on the core belief that lingerie can be both beautiful and functional. Designed in New York and inspired by Paris, the brand combines innovative design with feminine styling to create pieces that are focused on quality, fit, and above all, comfort.