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Renowned for their skin-perfecting powders, primers and foundation, Hourglass are the authority on all-things complexion. Now available to buy online, we delve into the success of the revolutionary brand and share the hero products to start with if you're new to the line.
Renowned for their skin-perfecting powders, primers and foundation, Hourglass are the authority on all-things complexion. Now available to [buy online](https://www.fenwick.co.uk/brands/hourglass/beauty/make-up) as well as our [Brent Cross](https://www.fenwick.co.uk/stores/brent-cross) store, we delve into the success of the revolutionary brand and share the hero products to start with if you're new to the line. Founder and CEO Carisa Janes launched Hourglass in 2004 with a clear mission: to create a modern brand that combine the best of science, beauty and luxury. Still following the same mantra out of their L.A. office today, the brand’s innovative formulas, active ingredients and beautifully sleek packaging swept the industry (and Instagram) by storm with their ability to impart a perfected, yet natural look with their easy-to-use products. In short, they're for women who set their tent firmly in the beauty camp of "I want to look like me, just a better version of me". And if you feel passionately about cruelty-free beauty, you’re in safe hands. Clarisa champions the notion that high-performing products can be produced without compromising ethically – the entire line is free from parabens and sulfates, never tested on animals and is predominantly vegan. Clarisa has stated the team are in the midst of researching alternative ingredients so that by 2020 they can identify as 100% vegan. So, want to know which products to try first? Here are a few of their bestsellers that we're sure all ages and skin tones will love. And if you're already acquainted, be sure to try their Caution Lash Extreme Mascara (for the hype alone), and we're also big fans of their range of beautiful vegan brushes.
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Hourglass Ambient Lighting Powder, £42

The cult favourite Ambient Lighting Powder was inspired by Clarisa’s mother, who would fill her home in pink lights because of the soft luminous effect it had on her skin. Using innovative photo-luminescent technology, the finely-milled particles diffuse light over the skin to hide imperfections and leave a flattering ‘glow from within’. Available in six shades, each one mimics a different light source – from radiant candlelight to ethereal moonlight.

Hourglass Caution Extreme Lash Mascara, £26

Released earlier this year, their Caution Extreme Lash Mascara was an instant hit within beauty circles. If you’re a fan of high-impact lashes, this is the one for you. Its double-action wand combines two mascara brushes into one, coating each lash with a buildable formula that adds length and volume. Plus, the smudge-proof and clump-free formula contains conditioning panthenol to give lashes a soft, fluttery appearance all day long.

Hourglass Vanish Seamless Finish Foundation Stick, £42

This high-coverage foundation is the real deal. The stick’s long-lasting formula holds the power of a pigmented concealer to cover dark circles and discolouration whilst remaining weightless on the skin. A little goes a long way thanks to the creamy formula that can be blended in with a brush to achieve the level of coverage you desire. Plus, it’s waterproof and lasts up to 12 hours for perfect looking skin all day long.

Hourglass Ambient Lighting Blush, £35

This simply gorgeous blusher combines the light diffusing properties of the best-selling Ambient Lighting Powder with a range of fresh, flattering hues for cheeks. By blending the two, the formula gives a soft focus multi-dimension finish that blends seamlessly into the skin. Also, the powder’s distinctive marble effect looks just as good on your dressing table as it does on you.

Hourglass Confession Ultra Slim High Intensity Refillable Lipstick, £31

This long-wearing satin lipstick comes in a sleek gold applicator that is designed to be interchanged with other shades from the impressive range of refills – from everyday nudes to deep plum and vivid red. The rich, creamy pigmented formula feels smooth on the lips and thanks to the precise bullet it’s super easy to apply and define the lips.

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