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In his classic novel À la recherche du temps perdu, the writer Marcel Proust showed how you can be transported back to your childhood by a scent or taste. For Proust, it was a small cake called a petite madeleine that did it.
For Akro’s Olivier and Anaïs Cresp, it's the lemon cupcakes at Carnaby Street’s Crumbs & Dollies. Whenever they’re in London, they make a pilgrimage to the renowned bakery, looking for that transportative experience - one that reminds them of long lost days, trips to the United States and those cosy afternoons hiding from the chaos of Central London.
In honour of the Crumbs & Dollies cupcakes and the evocative power of sweet treats, Akro has created a new fragrance: BAKE, a scent to remind you of childhood treats and better times.
The first thing you’ll notice about BAKE is the tart notes of the lemon, followed by the rich, nutty depth of the praline - and finally, the sweetness of the vanilla.
These notes are created with an array of unique ingredients; including lemon zest, rum, chantilly cream and brown sugar. BAKE is a fragrance that’ll stick to your skin at all occasions.
The only problem is, you might not be satisfied with wearing it alone, you’ll probably want to eat it as well.
Top Notes: Lemon Peel, Rum
Middle Notes: Chantilly Cream, Praline
Base Notes: Brown Sugar, Vanilla
£5.00 or FREE with over £100 spend.
Delivered Monday-Friday in up to 3 working days, excluding public holidays.
£8. Delivered Monday-Friday
Order by 6pm Monday-Thursday, excluding public holidays
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