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When the sun's rays sweep across the Swiss mountain faces, it is a moment when beauty imposes itself; undeniable. It is an instant that emits an understated resplendence; a radiance like no other. Fleeting, it is the hour when beauty is elevated to grace; the grace of the golden hour in the crown of the Alps.
Inspired by this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, imbuing it with resplendence, as if lit from within. One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting. It bestows its radiance in glowing waves.
This rich, luxurious moisturiser ignites the complexion with the radiance of pure gold, returning a glow to the skin that time has extinguished. This cream, infused with the Pure Gold Diffusion System, provides nutrients, smooths the skin, evens its texture, comforts and deeply hydrates.
Apply morning and evening after cleansing and toning and application of the Pure Gold Radiance Concentrate, and the Pure Gold Radiance Eye Cream, the first steps of the Pure Gold Ritual. Using the complementary golden spoon, continue the ritual by taking a small amount and sweeping onto fingertip. Start with a sliding motion between eyebrows, slide up to forehead and continue towards the temples, slide across the cheekbones towards the top of nose, continue down to jawline and to chin. Finish by sliding with one hand around mouth. Repeat entire pattern until absorbed.
1. Remove the lid.
2. Press down on polished gold ring, turn counter-clockwise and remove.
3. Remove the empty glass vial and replace with the new vial, slowly turning until it falls into place.
4. Replace the ring and turn clockwise until you hear a slight click.