Shiseido

Expert Sun Protector Lotion SPF 50

Water, sweat and heat can all reduce the effectiveness of your UV protection, exposing your skin to the potential risks of ageing from the sun. Such is not the case for Shiseido’s new Expert Sun Protector, which features new technologies and innovation to increase your protection. In fact, by exposing your skin to water, sweat and heat, our new sunscreen becomes stronger and more effective than when you first applied it. How does this work? SynchroShield Technology is what reinforces the UV veil when skin is exposed to heat, water and perspiration. Triple Block Formula, shields skin from photo-ageing, typically seen in the form of wrinkles, fine lines and pigmentation.* What’s inside? The NatureSurge Complex inside features a powerful anti-oxidant to keep the skin protected from factors beyond the sun*. SuperVeil-UV 360 gives the formula tighter coverage against the surface of your skin, reducing the gaps in UV protection that are typical to other sunscreens. How does it feel? All Expert Sun Protector formulas glide onto the skin flawless. We’ve ensured that the texture is free of any visible white-cast while being non-greasy and moisturising. If you want a moisturising cream for the face, use the Expert Sun Protector Face Cream. For something lighter and more liquid in texture, use the Expert Sun Protector Face & Body Lotion. What have others said? 99% said the formulation has an invisible finish.** 100% felt the sunscreen maintains their skin’s moisture. (Used on the body.)*** 99% felt that the formulation is resistant to perspiration, water and the heat of the sun. (Used on the body.)*** *In vitro test. **Consumer test on 106 volunteers, on the SPF 50+ reference. ***4 hours after application.