Shiseido

Sustainable Expert Sun Protector Cream SPF 50

Our iconic responsive UV protection cream SPF50+, that becomes stronger when exposed to external heat, water and perspiration, now in a new limited edition packaging with 48% less petroleum-derived plastic* *based on paper and plant-derived plastic in tube, without cap. This % has been calculated compared with a theoretical tube using petroleum-derived plastic instead of paper and plant-derived plastic, with the same weight. A powerful protection This cream, especially formulated for face, protects skin’s inner and outer layers against UVA & UVB. Formulated with SynchroShield Technology that responds to sweat, water and the heat from the sun to reinforce the UV protective veil. Profence CEL & NatureSurge Complex help to protect from UV induced aging, such as wrinkles and dark spots. A skincare formula Enriched with skincare ingredients, the cream helps to prevent the appearance of fine lines, wrinkles and uneven skin tone caused by photo aging*. Formulated with NatureSurge Complex, it contains anti-oxidant properties.* *in vitro test A unique texture This cream is comfortable, lightweight and invisible on any skin type. Less impact on the environment - Coral respect* *Please see our website https://international.shiseido.co.jp/suncare/ - Less elution in the water* thanks to the very water-resistant formula *compared to Shiseido non water-resistant sunscreens - New tube with 48% less petroleum-derived plastic* and outer packaging made with recycled FSC paper. *based on paper and plant-derived plastic in tube, without cap. This % has been calculated compared with a theoretical tube using petroleum-derived plastic instead of paper and plant-derived plastic, with the same weight. Proven efficacy* 99% said their skin felt moisturized after using this protector. 98% said the formulation feels comfortable on their skin. (Used on the face) 98% said the formulation has an invisible finish. (Used on the face) *consumer test on 102 volunteers