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Fitbit is an award-winning technology brand that pioneered the wearable activity tracker. Founded in 2007 by James Park and Eric Friedman, Fitbit helps wearers to lead a more active lifestyle by tracking daily activities, steps walked, heart rate, quality of sleep and other personal metrics relative to personal fitness. As well as activity trackers, Fitbit runs website and mobile apps where users can log their diet, set personal goals and become part of the Fitbit community, all of which contributes to Fitbit wearers achieving their own wellness ambitions.

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