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FRAME garnered a cult following when it launched with a denim collection in 2012, and now it delivers four covetable ready-to-wear collections a year. Founded by London-based Swedes Erik Torstensson and Jens Grede, and inspired by their friends in Los Angeles, FRAME combines Scandinavian minimalism with London’s creative spirit and California’s denim heritage. From skinny to boyfriend jeans, all crafted in L.A., the range also includes t-shirts, knitwear, striped shirts, cocktail dresses and leather jackets imbued with that effortless and understated aesthetic.

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