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Grand Slam-winning tennis champion René Lacoste founded his eponymous brand in 1933, designing the world’s first polo shirt so that he could feel relaxed on and off the court. Nicknamed ‘the Crocodile’ by the press, Lacoste made his moniker his emblem, and the distinctive crocodile logo now covers the premium casualwear collections of womenswear, menswear, childrenswear, accessories and fragrance. With an inherent sports luxe aesthetic, Lacoste is synonymous with comfortable movement, quality and quiet style.

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